- visual identity
- business cards
A refresh of the visual identity for the innovative pension fund investment software company. Founded in the late 1980s, Euraplan required a comprehensive overhaul of their brand and collateral.
Maintaining the focus on the 'e', developing it to reflect the transparency and interlocking nature of their business. The core elements of the logo are extracted, rearranged and overlapped using a precise palette to create a striking and versatile graphic system.