TOMMB

GRAPHIC & INTERACTIVE DESIGN

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Smart Casual

Branding

  • visual identity
  • brand guidelines

Smart/casual required a visual identity to be used on a variety of original content and critical commentary. This demanded a certain flexibility to the identity, with a wide variety of media and locations for its implementation.

The flexible and reactive character of the mark reflects the playful nature of the name, and the duality of their offering.

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