Evolving a brand from online tools to a premium property management service.
Rentify's product offering had evolved from a suite of tools to help landlords manage their properties (advertising, creating tenancy agreements and more) into a powerful, fixed yield property management service.
The existing brand, itself an evolution of a friendly, social identity, needed to reflect the company's new outlook and goals, and convey this to their customer base of property developers, investors and tenants.
The evolution of the Rentify logo since 2013.
The mark references both the foundations of a building and a protective shield, communicating the strength and financial stability of Rentify's established product and service, complemented with a bold humanist type treatment.
A visual language was created, extending the brand's perspective across a series of cityscape networks of different property developments.
Using distinct colour palettes and illustrations, the site addressed each of the company's three customer types: developers, investors (landlords), and tenants.
Guidelines were drawn up to support the roll-out of a wide range of supporting sales and marketing material.