tommbdigital product design

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I'm Tom Blessley, a product designer based in London, currently working at Rentify building exciting things to make letting & renting property better for everyone.

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the clothworkers' companycoat of arms

Updating the heraldry and visual identity of one of the City of London's Great Twelve Livery Companies.

The Company's mascot Cedric the golden ram.
Early sketch of a supporting griffin.

brief

Founded by Royal Charter in 1528, the coat of arms of The Clothworkers' Company (one of the City of London's Great Twelve City Livery Companies) has seen multiple iterations across the centuries. The Company required a new refreshed brand identity that would work well across all of their communications.

1. Previous version of the coat of arms.
2. Previous version of the coat of arms.
3. Previous version of the coat of arms.

Earlier versions of the Company's coat of arms.

logo

The Company's new brand identity. Importantly, the cost of arms needed to adhere to the historical requirements dictated by the 1548 charter, which referred to the symbolism of the component parts of the shield, all of which referenced the clothworking trade. These details were metered carefully, to ensure that the new mark was clear and legible across a number of applications.

The Clothworkers' Company's revised logo.
The new coat of arms complete with motto.
The symbolic component parts of the coat of arms.
Company stationery.
A plaque on the Company's hall featuring a render of the new coat of arms.
A roundel on St. Olaf's featuring a render of the component parts of the new coat of arms.

The final design was approved by the College of Arms, and was implemented across the Company's communication materials with a set of brand guidelines. The component parts have also been implemented on building plaques and roundels in various locations across the city.