Updating the heraldry and visual identity of one of the City of London's Great Twelve Livery Companies.
Founded by Royal Charter in 1528, the coat of arms of The Clothworkers' Company (one of the City of London's Great Twelve City Livery Companies) has seen multiple iterations across the centuries. The Company required a new refreshed brand identity that would work well across all of their communications.
Earlier versions of the Company's coat of arms.
The Company's new brand identity. Importantly, the cost of arms needed to adhere to the historical requirements dictated by the 1548 charter, which referred to the symbolism of the component parts of the shield, all of which referenced the clothworking trade. These details were metered carefully, to ensure that the new mark was clear and legible across a number of applications.
The final design was approved by the College of Arms, and was implemented across the Company's communication materials with a set of brand guidelines. The component parts have also been implemented on building plaques and roundels in various locations across the city.